These editorial guidelines reflect our commitment to accuracy, transparency, education, and thought leadership.
At CONNEQT Health, we aim to empower individuals with a deeper understanding of their bodies and health, enabling them to lead better lives. Our flagship product, the CONNEQT® Pulse, is the world’s most advanced personal arterial health monitor. It provides comprehensive insights into cardiovascular function by measuring key vascular biomarkers beyond traditional blood pressure readings.
CONNEQT Health Insights is the editorial voice of CONNEQT Health. Our mission is to share trusted knowledge regarding healthcare, technology, and medical innovation that elevates the conversation around connected care, cardiovascular health, digital health tools, and more.
Our Editorial Purpose
We publish content that:
- Educates individuals on taking control of their health
- Breaks down complex medical topics into actionable steps
- Provides new research, perspectives, and insights from trusted voices
- Builds a reliable plan for the future of heart health
Content Standards
We believe content should be:
- Original – Our team and trusted partners write or curate every article. We may share select pieces of other’s writing with permission and proper attribution.
- Expert-Led – Contributors are industry experts, clinicians, researchers, or technologists.
- Accurate – We link to credible, evidence-based sources and review content for medical accuracy.
- Trustworthy – No clickbait, no hype. Just reliable, human-centered information.
Our Writing Style
We aim for clarity without sacrificing expertise. All articles follow these editorial guidelines:
| Voice | Professional, conversational, and human |
| Tone | Insightful, emotional, and helpful |
| Length | 800–1,200 words (guides may be longer) |
| Structure | Clear headlines, short paragraphs, and bullet points as needed |
| Language | Plain language with technical terms explained |
| SEO | Natural keyword use, strong metadata, and over 500 words |
Sourcing & Citations
Our writers support every claim with links to original sources where possible. We prioritize high-quality sources such as:
- Peer-reviewed journals (e.g., NEJM, JAMA, The Lancet)
- Public health authorities (CDC, WHO)
- University or research-based publications
- Trusted Thought leaders in healthcare and medical technology
Author Transparency
We do not publish anonymous or AI-generated articles without human editing and oversight. As per our editorial guidelines, every post includes:
- The author’s full name
- A short bio and credentials
- A clear publish date (and update date, if applicable)
Our Team of Writers
Craig Cooper, CEO CONNEQT Health
Craig Cooper is a pioneering healthtech entrepreneur redefining how we measure and manage longevity. As CEO and Co-Founder of CONNEQT Health, he is driving the company’s mission to make clinical-grade arterial health insights accessible to everyone, empowering earlier action and longer, healthier lives.
Craig’s bestselling book, Your New Prime, redefines aging with a practical guide to staying strong, sharp, and vital as you age. His work has been featured in Men’s Health, The Huffington Post, and other major outlets, and he’s a regular presence in the media and on top health podcasts.
Catherine Liao, CSO CONNEQT Health
Catherine Liao is a forward-thinking executive with 15+ years of experience driving strategy, innovation, and growth for healthcare technology and enterprise solutions. She is the Chief Strategy Officer (CSO) of CONNEQT Health with prior success as a startup founder and product marketing leader. Her deep knowledge of technology, product development, regulatory compliance, and partnership growth helps her align company-wide teams to deliver breakthrough results.
Anne Assassi, MS, RDN, Product Marketing Manager CONNEQT Health
Anne Assassi, MS, RDN, is a product marketing manager with a background in clinical nutrition and a passion for prevention. At CONNEQT Health, she drives the development of wellness programs and educational content that help users better understand their cardiovascular data and take action before problems begin. With six years of experience in long-term care and rehabilitation, Anne brings a deep understanding of chronic disease management to her work, now focused on empowering earlier, lasting behavior change through accessible, evidence-based tools.
Gisele Bentley, BClinSci, MRes, PhD Candidate, University of Cambridge
Gisele Bentley is a dedicated cardiovascular researcher with a profound interest in translational research, particularly in the realm of women’s health. While completing her PhD at the University of Cambridge, she also develops social and blog content for CONNEQT Health, providing a unique scientific perspective to heart health content. Her versatile background across various medical research settings underscores her passion in bridging the gap between research and clinical practice.
Editorial Guidelines for Guest Writers
We welcome guest contributions from professionals in a variety of healthcare-related fields.
Guest articles must comply with our editorial guidelines:
- Follow the same standards as in-house content
- Be original and not published elsewhere
- Include a bio and disclosure of affiliations or conflicts of interest
To pitch a story or submit an article, contact Eric Hunter (ehunter@cardiex.com).
What We Don’t Publish
To protect the quality and credibility of our platform, we do not publish:
- Unverified medical advice or misleading claims
- Sponsored content without full disclosure
- Plagiarized content
- AI-generated content without human review
- Articles without clear authorship
Medical Disclaimer
The information provided by CONNEQT Health, including content on our website, blog, app, cardiology reports, and marketing materials, is designed to support users in partnership with a healthcare team and should not be used as a substitute for professional medical advice, diagnosis, or treatment. Always consult a physician or qualified healthcare provider with any questions regarding a medical condition. Do not disregard medical advice or delay seeking medical advice because of something read on the CONNEQT Health website.
Feedback & Contact
As stated in these editorial guidelines, we’re committed to continuous improvement. If you spot an error, have questions, or want to suggest a topic, reach out anytime.
